Alpha Research has more than 800 face to face and telephone interviewers across the UK.  What’s more, we believe that our interviewers are amongst the best in the business.  Not for us the call-centres full of students and resting actors.  Most of our regular interviewers have worked with us for many years, really enjoy their work and take it very seriously.  They have the skills and experience to deal with all types of people, and will always get the most out of respondents. 

Furthermore, our interviewers understand that their role makes them ambassadors both for Alpha Research and for our clients, and as such they are always friendly and professional, whoever they are dealing with. 

Our interviewers are hand-picked for each project, based on their style and experience, so whatever the requirements of the research, you can be sure that you’ve got the best team for the job. 

Qualitative fieldwork

All our trained moderators have years of experience in the world of qualitative research, and between them they have expertise on a wide range of topics and experience of working with very diverse groups of respondents.  As with our quantitative interviewers, our moderators are carefully selected for each research project to ensure the best possible team for the job.

We recognise that qualitative recruitment requires particular skills, and as such we have a specialist team of recruiters who will ensure that groups are well-recruited every time.  We have a reputation for high turn-out and excellent representation at group discussions, however tricky the recruitment criteria.

Data processing and analysis